Tag Archives: Twitter

4 Steps to Tame the Social Media Beast

Posted on May 9, 2012 by Sharon Van Poperin

Feeling overwhelmed by social media? Cutting through the chatter to reach your audience can seem like a daunting task, especially when you have 5,000 other things to do. When you are involved in social media, you need to be consistently … Continue reading →

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Social Media is Not For Interns

Posted on October 18, 2011 by Sharon Van Poperin

Some companies have implemented an ad hoc social media “strategy”—have the intern or entry-level employee create a Facebook page and “do” the social media. Since social media is one of the most prominent public-facing aspects of your company, here are … Continue reading →

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Follower Farming

Posted on February 17, 2011 by Sharon Van Poperin

I just experienced a duplicitous use of follower farming– when someone uses a program to search for relevant Twitter accounts to increase their number of followers. Here’s how it worked in this instance: someone followed @inventarec in the hopes that … Continue reading →

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When Tweets Go Wrong

Posted on February 3, 2011 by Sharon Van Poperin

I just read this article on Kenneth Cole and Egypt on mashable.com, and I was a bit stunned. Maybe someone in Kenneth Cole’s marketing department thought they were being “ironic,” which is the usual excuse for nonsensical behavior, but I … Continue reading →

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