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Tag Archives: branding
6 Elements of a Brand Standards Document
You have a logo, tagline and some ideas you want to convey about your brand. How do you ensure that you have a standardized way of using these elements? Developing a brand standards document will guide your employees in how … Continue reading
Posted in Graphic Design, Marketing
Tagged brand standards, branding, Graphic Design, logo, Marketing
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The Most Overlooked Marketing Tool
I’ll be starting a quarterly feature on the Builder Guide entitled, “Marketing and Design 101.” My goal is to have these serve as a refresher or a checklist of sorts to help you get the most out of your printed … Continue reading
Posted in Graphic Design, Marketing, Real Estate
Tagged branding, business cards, Graphic Design, Marketing
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5 Ways Your Branding is More Than Your Logo
A popular misconception about marketing is that the term “branding” only refers to your company’s logo. More broadly speaking, branding is the face you put forth to the world in images and words and also the attitudes and values you … Continue reading
How “Professional” are You?
As I talk to prospects and clients in my business, you’d be amazed at how many graphic designers and writers have no conception of how to conduct themselves in a professional manner, relegating themselves to the “flaky artist” stereotype. The … Continue reading
Posted in Marketing, Real Estate
Tagged branding, Marketing, professionalism, real estate marketing, realtor marketing
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Building Your Brand from the Ground Up
In my first article for the Builder Blast, I wrote on how you present yourself feeds into people’s perceptions of your brand. This time, I’ll dig a little deeper into not just factors that influence your brand but some integral … Continue reading
Posted in Marketing, Real Estate, Websites
Tagged branding, logo, positioning, real estate, real estate marketing, realtor branding
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