Category Archives: Communications

How You Communicate Markets Your Business

You look at the time on your smartphone. It’s 4:30pm, and your mind flits from one undone task to another. On that list is getting back to your client about the two houses they are evaluating. You know you need … Continue reading

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What on Earth do I write about? Tips on unblocking your blogging

You get your morning coffee, turn on your computer, settle in….and then stare at a blank screen. You rack your brain for a topic. A trickle of ideas comes instead of a flood, none of which greatly inspire you. Frustrated, … Continue reading

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4 Tips on Making the Most of Images and SEO

An important aspect of Search Engine Optimization (SEO) is knowing which keywords your target market uses to search for companies like yours. You can use tools such as Google AdWords’ Keyword Tool to discover those terms and then incorporate them … Continue reading

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Why Your Company Should Blog

In a crowded and noisy marketplace, companies have to work harder and harder to be heard above the din. To be heard, a company needs a sustained, well-planned marketing effort that is consistently applied both when business is good and … Continue reading

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Not All Publicity is Created Equal

A note on this post: Part of it is a repeat, but that illustrates how you can repurpose a blog post into an email newsletter (which the following was) and vice-versa. ***** What you say has consequences. Recently, two companies … Continue reading

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